The previous version of Triplanza's website lacked visual energy and emotional resonance. It relied heavily on generic, muted tones that didn’t reflect the excitement or spiritual richness of the journeys it offered.
The new color direction was designed to evoke a sense of trust, adventure, and cultural connection—balancing bold accents with earthy and spiritual tones. This palette helps guide the user’s focus while creating a vibrant atmosphere that resonates with both spiritual and thrill-seeking travelers.
Each travel category now benefits from a distinct visual identity, brought to life through a flexible design system and consistent use of color across all components and trip modules.
The Goals
An introduction
Triplanza initially operated as a cab booking service with a static and outdated interface that no longer aligned with the company’s growing ambition to offer curated travel experiences. As their business evolved, so did their need for a digital platform that could support more than just transportation—it needed to enable users to seamlessly discover and book complete travel packages.
The Goals
An introduction
The primary objective was to transform Triplanza into a dynamic, user-centric travel booking platform. This involved creating an intuitive experience that allows users to explore detailed itineraries, access batch-wise trip dates (e.g., Char Dham Yatra), download brochures, and book trips end-to-end—all within a cohesive and modern interface.
By addressing these challenges, the redesign not only elevated the brand’s digital presence but also empowered users to engage with Triplanza’s offerings in a more meaningful, streamlined, and scalable way.
