We established a clear tone for the brand that feels soft, structured, and easy to connect with. The logo was designed to be minimal and refined, forming the foundation for the entire identity. Rather than using decorative elements or bold color blocks, we emphasized balance, spacing, and subtle detail.
The packaging system reflects this same visual clarity. With soft color palettes, clean typography, and carefully arranged layouts, the design adds a quiet presence to the shelf. Every detail was considered to make the brand feel composed, approachable, and visually consistent.
Blumore now positions itself as a modern choice in its market: simple, intentional, and ready to grow.
The Goals
An introduction
We aim to create a clean and confident identity for a new paint brand entering a crowded and traditional market. Our vision is to build a brand that feels premium, minimal, and suitable for contemporary homes. Blumore wanted to move away from the loud and outdated visuals typical in the category. We aimed to craft a visual language that feels calm, modern, and distinct, focusing on clarity instead of noise.
The Goals
An introduction
The primary objective was to transform Triplanza into a dynamic, user-centric travel booking platform. This involved creating an intuitive experience that allows users to explore detailed itineraries, access batch-wise trip dates (e.g., Char Dham Yatra), download brochures, and book trips end-to-end—all within a cohesive and modern interface.
By addressing these challenges, the redesign not only elevated the brand’s digital presence but also empowered users to engage with Triplanza’s offerings in a more meaningful, streamlined, and scalable way.
